Top 20 slang brands

LONDON - McDonald's may be attempting to trademark its popular slang name, 'Maccy D's', but it isn't the only multinational to be given a 'slang brand' by consumers.

McDonald's

Some marketers have tried to create their own slang brands, such as Pizza Hut ('The Hut') and Southern Comfort with 'SoCo', but so far we've never heard anyone call it SoCo outside of its TV ads
McDonald's to trademark slang-brand 'Maccy D's'
Here's Marketing's Top 20 slang brands. Please suggest your own.

• American Express / Amex
• BMW / Beemer
• Bollinger / Bolly
• Buckfast tonic (wine) / Buckie
• Cadillac / Caddy
• Champagne / Champers
• Chevrolet / Chevy
• Facebook / Stalkbook
• Guardian / Grauniad
• Heineken / Heinie
• Jack Daniels / JD
• Kronenbourg / a pint of numbers ....
• Marks & Spencer / Marks & Sparks
• McDonald's / MaccyD's
• NatWest / NatWorst
• Microsoft / Billysoft
• Primark / Primarni
• Rolex / Rolly
• EasyJet / Squeezy-Jet
• Woolworths / Woolies